Why Brokers Choose SBMA: Ease of Administration, Higher Enrollment, and Better Margins

Open enrollment is the most critical time of year for brokers. It’s also the most challenging. Managing multiple carriers, communicating with employers, and supporting employees through confusing enrollment processes can quickly consume time and resources. The result? Lower participation, thinner margins, and missed opportunities.

SBMA was built to change that. 

Download our 2-page Open Enrollment flyer

We deliver streamlined, fully integrated benefits administration that gives brokers an edge. From enrollment to ID cards, claims to compliance, our platform makes it easy for brokers to scale their book of business, increase enrollment, and deliver meaningful value to employer groups.

Ease of Administration That Scales Your Business

Brokers know that complexity is the enemy of growth. Employers don’t want multiple portals, stacks of paperwork, or endless back-and-forth to get their benefits in place.

SBMA eliminates that friction.

• One platform for everything: enrollment, eligibility, claims, and reporting.
• Digital ID cards: delivered instantly through the HealthWallet App.
• Dedicated California-based service team: responsive, knowledgeable, and efficient.

When administration is this simple, brokers gain capacity. Less time managing headaches means more time building relationships and adding clients.

Driving Enrollment = Higher Margins

Employee participation is the difference between a successful plan and a wasted investment. When employees don’t understand or use their benefits, employers see no return, and brokers lose margin.

With SBMA, enrollment is straightforward and accessible:

• Clear communication and easy-to-use digital tools drive participation.\
• HealthWallet puts benefits directly in employees’ hands, reducing confusion.
• Streamlined systems support large, diverse, and distributed workforces.

Higher participation translates into more lives covered, stronger ROI for employers, and healthier margins for brokers.

More Options Without Added Complexity

Your clients want choice, and SBMA makes it simple to deliver:

• Voluntary and Worksite benefits that layer seamlessly into our platform.
• Telehealth services employees value and use.
• Captive and self-insured structures that provide flexibility without added burden.
• Pharmacy benefits designed for transparency and value.

Every option integrates into the same streamlined system. For brokers, that means you can expand offerings without creating administrative chaos.

Broker Profitability Through Streamlined Systems

The SBMA model is built to increase broker profitability:

• Higher enrollment drives higher margins.
• Simple administration allows brokers to manage more clients without scaling overhead.
• Our US-based service teams handle the operational details so brokers can focus on growth.

This is how brokers stay competitive, offering affordable, ACA-compliant solutions that employers actually use, supported by infrastructure that makes administration easy.

Open Enrollment: Your Moment to Differentiate

Open enrollment is your opportunity to strengthen relationships with existing clients and win new ones. With SBMA, you’re equipped to deliver a smoother, more effective enrollment season that benefits employers, employees, and your bottom line.

Download our 2-page Open Enrollment flyer, a resource brokers can share directly with employer groups to drive higher participation and simplify communications. Neutral and ready to customize, it’s the perfect tool to show clients you’re prepared for a successful season.

Raise the standard. Simplify administration. Increase enrollment. Choose SBMA.